Marketing for hearing care practices, from somebody who runs one
Somebody emails you about a thing you should be doing. Your rep mentions that a practice two towns over is running something. A company calls to tell you your website isn’t ranking, and maybe they’re right.
Every one of those lands on you. And you decide between patients, with no real way to know who’s telling you the truth.
You don’t audit your own books, and not because you couldn’t learn. You have somebody whose job is to know, so it stops being your problem.
That’s what I do, in hearing care specifically. When something new comes along, I’ve already looked at it. When somebody tells you that you need it, you have somebody to ask who has no reason to sell it to you.
Not ran. Run. I own a multi-location practice in Wichita Falls, Texas, and I’ve been in this field for twenty-five years. I ran twenty-two clinic locations before this one.
Which means when your front desk says the new reminder system is making their morning harder, I know what their morning looks like. And when I recommend something, it’s usually running in my own clinics first.
We work with more than 450 practices, and we measure what happens in all of them. That’s the difference between what I think works and what I can show you works.
Each one works on its own. They work better together, and some practices hand us all four on day one.
You don’t fit from a catalog. You test, you prescribe from what the test shows, and you verify. We work on a practice’s marketing the same way, and the first conversation is the test.
When it’s one system, the website, the follow-up, the ads and your patient database read from the same numbers. Nothing falls between four vendors pointing at each other.
Your website’s job is to book appointments. We can show you which website decisions do that in hearing care, because we measure them across hundreds of practices.
Built in days, readable by AI assistants from the first day, and measured every month.
$750 to set up, $495 a month.
Aids age, warranties expire, annual tests come due. Acting on that means somebody works out who is due for what every week, forever, and nobody in your practice has that hour.
amplifyCRM Pro knows where every patient sits and reaches out at the right moment, and its AI receptionist answers when nobody can.
$500 to set up, $495 a month, plus usage.
You know what your Google Ads cost last month. Knowing how many patients they produced is a different question, and most practices can't answer it.
We run Google Ads for hearing care practices and wire the measurement so the answer exists.
$197 a month, flat. Your ad spend is never marked up.
The smallest version of all of this. A 60-day campaign to the patients in your database who are genuinely due for new technology, and then it's over.
We build it and run it. Your team books the appointments.
$895 per location, one time. Nothing recurring.
Ear Level Intelligence
Most advice in this industry is somebody’s opinion dressed up. Mine started that way too, until we started measuring.
Ear Level Intelligence tracks what actually happens across the practices we run. Which pages produce appointments. What a real cost per call looks like in hearing care rather than in healthcare generally. Whether AI assistants name the practice when somebody asks who to see.
So when I tell you to do something, I can usually tell you what happened the last forty times somebody did it.
Real, from the June report for Wichita Falls Hearing, my own practice. The full excerpt is on How we measure.
Marketing automation · AI receptionist
Nobody answers your phone better than your patient care coordinator. They’re also not answering it at 7:40 on a Saturday night.
At that hour the choice is between an AI receptionist, a stranger in a call center reading off a clipboard, and a beep. Ours gets a name, a callback number, what they need and when they can come in. Then it tells them your team will call to confirm. It never touches your schedule.
AI receptionist: Thanks for calling. The office is closed right now, but I can take down what you need and have the team call you back. Who am I speaking with?
Caller: This is Linda. I’m calling for my husband, his hearing aids are about six years old and one of them quit.
AI receptionist: I’m sorry to hear that, Linda. What’s the best number for the team to reach you?
Caller: 940-555-0148.
AI receptionist: And what days and times usually work for an appointment?
Caller: Tuesday or Thursday, mornings if they can.
AI receptionist: Got it. Your scheduling team will call you to confirm a time.
Appointment request
Waiting for your team. Nothing is on the calendar until one of your people puts it there.
A sample call, written to show how it works. Not a recording.
At my own practice. The appointment requests alone match what the old channel produced in total.
AI search
They get three names, and they call one.
In our October 2026 check, no other hearing-care agency’s site or sampled client site named AI crawlers in robots.txt.
If you’ve had four marketing companies in five years, I’d want to talk about that pattern before I became the fifth. Sometimes it’s four bad companies. Often it isn’t, and I’d rather find out on a call than in month six.
If you already know what you want done and you’re looking for somebody to execute the list, that’s a real need and I’m the wrong person for it. I’m going to tell you when I think something is a bad idea, and if that’s going to be a problem every time, we’ll both be miserable.
If price is the deciding factor, there are cheaper options and some of them are fine. I’m not the cheapest and I’m not going to pretend the difference doesn’t cost anything.
And if what you want is reassurance that everything is working, I’m probably not it either. I’ll show you the months that were flat.
No presentation, and no pressure to decide on the call. We will follow up afterward, because following up is what we sell. Tell us to stop and it stops.
Whoever sent you here has probably worked with us for a while. Ask them the awkward questions before you call me. What happens when something goes wrong, how long it takes to get an answer, whether the numbers hold up.
Then grab a spot on the schedule.