Digital Marketing and Patient Lifecycle Automation
Hearing Care Practice Marketing
FOr the modern Age
Stop Chasing Ads, and start building systems
Are you overspending on your practice marketing?
If you're in the hearing care business, you probably are.
Our industry is filled with companies that are just dying to get you to spend money on a single part of the process, without really taking into account your patient life cycle, your approach to patient treatment, or your brand. This often causes inconsistent results, or a constant state of "chasing the next mailer". It can leave you always looking for the next "silver bullet". It doesn't have to be this way.
So, what's the answer?
Market to your patient life cycle appropriately, based on the needs, size, and budget of your practice-- instead of the desired order size of your marketing company.
Do this by establishing systems, not chasing the next high performing ad. And lastly, own your marketing and communications infrastructure, so that if you ever decide to part ways with your agency (even if it's us), you can do that without starting over.
This isn't revolutionary.
Well, it shouldn't be.
This is rational marketing and communications strategy.
The thing is, very few people in our business are doing this, or have any idea how to implement it.
Our profession has a very interesting customer life cycle that must be structurally addressed before our marketing spend can be rational.
This requires accurate segmentation of your data, and automation to trigger actions in your marketing that need to be taken at the right time.
An introduction to the patient life cycle
A simple customer life cycle for a practice. Each stage of this life cycle should have a goal, a determined amount of human and automated effort and budget allocation. Marketing automation is the key to unlocking this life cycle in a consistent, repeatable way.
Most people who talk to you about marketing in our industry, whether it's website building, mail campaigns, and any other "silver bullet" ad technique you hear about, are only interested in getting you to spend money in two ways:
The "Top of the Funnel"- the general public out in your marketplace.
The "Low Hanging Fruit" of your patients with hearing aids that are more than 3 years old or so.
Feeding the practice with new leads is important, but...
your practice success is primarily determined by how you handle the other stages.
your marketing is probably ignoring this
But, your competitors are, too.
Fortunately for you, we can help.
Even better, you might have found us before they did.
Each stage in this process needs some of your attention or your budget. Ideally, each stage gets some of both.
If you only concentrate on new leads, many of your patients will leave and go somewhere else. If you only concentrate on getting your patients to upgrade once their hearing aids are three years old or so- trust us- they notice.
If you are improperly addressing any stage, you'll be left with lower return on investment for every marketing dollar you spend.
And then, there's going to be a lot less "low hanging fruit" on the "upgrade tree".
In order to implement and automate this type of marketing strategy, someone must understand both the hearing practice and the techniques required to build the automation and make it work.
And.......Finding someone who truly understands process automation, digital marketing, and who is in the trenches running a practice and really
Well, THAT would be like finding a unicorn.
You've Done It!
You Found a Unicorn!
Fill in the form below, and we'll reach out to discuss how you can stop chasing ads, and start building systems.
You'll be glad you did.